What are The Links and Backlinks?
8 Best Link-building Strategies
1. Guest Posting
What it is:
Guest + Post = Writing and publishing an article on someone else's website or blog post as a Guest.
What you have to do:
This is one of the best and effective backlink strategies in the current scenario. You have to find the blogs or websites which accept guest post, approach them through the mail. There are many formats on Google, how to mail for the guest post? Then write an effective and well-researched content on your niche topic and send them with your website or social media link, whatever you want to link for.
2. Work on Competitors Backlink
What it is:
From where your competitors getting traffic, and value for their site.
What you have to do:
I love this backlink strategy very much. Just research your competitor's backlinks with the help of some paid or free tools like - Ahref, SEMrush, filter them, and work on it.
3. Business Directories and Local Citations
What it is:
This is the technique to add your website or business details on local directories.
What you have to do:
Find the local directories and citation platform, make an account and fill all the details of your business which can be helpful for your customers to reach out on your website or shop. This is very nice and effective for local businesses. There are lots of business directories and citations sites on Google.
4. Broken Link Building
What it is:
Broken backlinks are broken inbound links from other websites to yours, which means the backlinks which are not working now or showing 404 error.
What you have to do:
This is a very nice link building strategy to create a link from the competitor’s broken link. You don't need to create your own blog or write content. You just need to find some broken links of your competitors and approach to fix it because no one want’s broken links on their pages.
5. Social Media
What it is:
We all know about Social media and its power. So there is no need to be described.
What you have to do:
You need to create a page or group on your business name and do the regular activity on it. You can post your content, and creative which describes your business and services. You can connect your customers easily through the social media platform, also you can share your content on other groups to high reach.
Here are other ways to get backlink through social media.
28 Social Media Backlinks to Increase Your Rankings In 2020
6. Link Roundups
What it is:
Link roundups are curated blog updates that link out to their favorite content during a given time period.
What you have to do:
You just need to find these opportunities and send them an email pitch, suggesting they link to a piece of your content in their next update.
Read in detail from here:
19 Link Building Strategies that WORK in 2020
7. Blog Commenting
What it is:
Your opinion or words on someone’s blog or article.
What you have to do:
No, blog comments are not spammed!
Blog comments give you the best result when you want to promote your content, not sales pages. When you do that, it becomes a natural link that’s a good opportunity to build an audience.
Here is MattCutts Video on Blog Commenting.
8. Infographics
What it is:
Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly.
What you have to do:
Choose the topic, write some content on it, and make a visual by using your written content in high resolution, then share this on infographics submission sites.
- Skyscraper Method
- Forum Commenting
- Conference and Event Links
- Reciprocal Links
- Adding URL to a post
- Public Release (PR)
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Really powerful research technique, well done! And thanks for sharing, I will most certainly put this technique to the test on my site TECHSHURE. Here is the direct link www.techshure.com. Keep up the great work!
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